Creativity is considered the most subjective and indefinable of qualities; however, one which forms the basis of the career of any designer. What is creativity? Why are some individuals able to control it, while others are not, regardless of how hard they attempt?
Everybody solves issues in a different way and each has his own thought process. The way designers think has an impact on the way they design and how they offer solutions to their clients. In the creative field, it is essential that you master great news and different styles of thinking, so that you can switch easily between them. The only issue is that you're most likely stronger in one style of thinking than the others.