Traditionally, SEO and PR existed as two
separate marketing channels. They offered different features and with different
results. Today if you are effectively doing search engine optimization
(SEO), your efforts will overlap with public relations (PR). This is due to the
fact that over recent years, Google has refined their algorithm to offer better
user experience.
Previously, the algorithm was simpler,
and your entire website needed to have the search term and several websites
which linked back to your website. This ended up with users landing on spammy
sites which had the search term saturated in their content and hyperlinks.
Google has improved the algorithm to make
it more competitive. It has greatly minimized the effects of easily manipulated
ranking signals and with the new algorithm websites that have better user
experiences rank high.
