Top 4 Reasons Why You Need to Combine PR and SEO

Is there a link between public relations and search engine optimization? Well, if your answer is no, then you need to go back to the drawing board and re-strategize. This means that you are missing out on a lot of opportunities presented by creating a link between public relations and search engine optimization. Below are some of the benefits of creating a link between search engine optimization and public relations:

The Link Between PR and SEO

Traditionally, SEO and PR existed as two separate marketing channels. They offered different features and with different results. Today if you are effectively doing search engine optimization (SEO), your efforts will overlap with public relations (PR). This is due to the fact that over recent years, Google has refined their algorithm to offer better user experience. 

Previously, the algorithm was simpler, and your entire website needed to have the search term and several websites which linked back to your website. This ended up with users landing on spammy sites which had the search term saturated in their content and hyperlinks.

Google has improved the algorithm to make it more competitive. It has greatly minimized the effects of easily manipulated ranking signals and with the new algorithm websites that have better user experiences rank high.

  

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Improving Productivity Using Information Technology

In a fast evolving and highly technological world and work environment, technological devices and systems play a great part in determining the management of information. Information technology, usually used to describe the set of telecommunication networks and machines utilized in data manipulation and transfer, is often used in business to increase productivity through new staff expertise, process improvement, and product innovation. Working with new information technology in a company is not without its negative aspects, but, correctly used, it can have a substantial positive effect on productivity.